Theatre

The Broad Stage seeks a collaborative and strategic arts marketer for the role of Director of Marketing and Communications. This leader will be a compelling storyteller, a mentor for junior staff and an entrepreneurial builder. 

Who is The Broad Stage? 

The Broad Stage gathers artists, thinkers, and audiences to celebrate our shared humanity and expand the role the arts play in the vitality of our diverse community. – The Broad Stage Mission Statement 

What will you do? 

The Director, Marketing & Communications is responsible for The Broad Stage’s marketing strategy and activities and will provide strong leadership, creative, operational, and strategic direction to the Marketing and Patron Services teams. This individual will develop and manage thoughtfully executed marketing, communications, and sales campaigns intended to generate awareness, interest, and engagement in The Broad Stage and its programs. Reporting to the Artistic & Executive Director, the Director of Marketing and Communications will function as a key member of the leadership team. The Director of M&C supervises a Marketing and Communications Department of two people, as well as the Patron Services Manager and a Communications Specialist. The Director of M&C will foster strong, collaborative relationships with other departments within The Broad Stage, our Board of Directors, our partners at Santa Monica College, our artistic partners, and members of our local community. 

Areas of Accountability 

Strategy 

● Plan, implement and manage the execution of The Broad Stage’s marketing strategy, including paid media, PR, digital marketing, and virtual programming to maximize sales, attendance, and awareness for The Broad Stage. 

● Manage development and execution of strategic plans that maximize ROI for all marketing activities to meet and exceed budgeted revenue goals across subscription and single ticket campaigns. 

● Lead and manage The Broad Stage rebranding and website redesign initiatives.

 ● Manage the development of integrated season launch plans and marketing materials including all aspects from design to production (video, print, digital, brochures, e-mail, social media). 

● Manage CRM objectives via the Patron Manager system. 

● Provide strategic consultation with other departments to provide data. 

Management and Leadership 

● Recruit, lead, and nurture a talented team of marketing, communications, and patron services teams in carrying out the marketing plans for The Broad Stage season, development activities, community outreach, school, and education initiatives. 

● Provide leadership for a seven person full time Marketing and Communications staff, as well as seasonal and part time front of house and box office staff. 

● Directly supervise a Patron Services Manager, Social Media Manager, Sales and Analytics Manager, Marketing Production Assistant, Deputy Director of Marketing and Communications and an external consulting firm. 

● Work symbiotically with the Director of Development to achieve organizational outcomes including contributed and earned revenue goals.

● Attend Board meetings, participate in Board committee meetings and report on the progress of marketing & communications initiatives to the Board. 

● In collaboration with other departments, develop strategies and tools to approach potential partners, patrons, and community groups. 

● Further The Broad Stage’s commitment to the organization’s Equity, Diversity and Inclusion (EDI) initiatives across all marketing, communications, and management efforts. 

Audience Development & Sales 

● Create and implement innovative strategies, promotions, and ongoing marketing programs to meet or exceed an earned revenue goal of $1.2M. 

● Manage the growth of The Broad Stage’s website, social media platforms, and email lists by developing engaging and relevant content, tracking and reporting KPIs across channels, and staying up to date with social media trends and best practices. 

● Generate annual expense/revenue budgets, determine income goals for all shows, quarterly financial forecast updates, and monitoring of expenses. 

● Create sales projections for all shows including pricing and scaling working closely with artistic planning, finance, and operations. 

● Closely monitor sales against projections to guide pricing decisions on an ongoing basis. 

● Establish new relationships and strategies that help The Broad Stage connect to diverse demographics. 

● Retain and build audiences and increase earned revenue streams for new and existing opportunities. 

● Manage the curation of compelling patron journeys, from first-time ticket buyers to subscribers. 

Communications 

● Work closely with the Director of Development to create cohesive communications strategies for internal and external stakeholders. 

● Build brand awareness across local, regional, and national communities. ● Build authentic relationships with local, regional, and national press outlets. 

● Manage the relationship with an external publicity agency. 

● Clarify and promote The Broad Stage’s updated brand and artistic vision to external constituencies across various platforms. 

● Develop a comprehensive style guide to establish consistent messaging of the institutional voice and brand across The Broad Stage’s platforms and departments. 

Who Are We Looking For? 

The Director of Marketing is a champion ambassador who excels at organizing people, community engagement, and brand management. The ideal candidate will be a creative thinker and collaborative leader with experience working in and marketing live events. The next Director of Marketing will have an awareness of interdisciplinary performing arts audiences, an analysis of Equity, Diversity and Inclusion, and have a deep understanding of marketing strategies and tactics. 

Essential Skills 

● Marketing and Sales Strategy 

● Strong Budget Management and Forecasting 

● Print and Digital Advertising 

● Live Event, Ticketing-based Marketing 

● Passion for the Performing Arts 

● Project Management and Multitasking 

● Attention to Detail 

● Verbal, Written, and Presentational Communication 

● Staff Leadership, Motivation and Mentorship 

● Teamwork 

● Conflict Resolution 

How much are we paying and what are the perks? 

Salary Range: $90 – $105K/year. Full-time, exempt. Some weekend and evening commitments and travel within Southern California are required. 

Benefits Package: Matching 401K plan and health insurance. PTO for holidays, vacation, personal days and sick leave. Hybrid on-site/work from home workplace. 

Visit https://aljpconsulting.com/apply-for-open-positions to learn more and apply

At The Broad Stage, we believe that the performing arts are a source of joy, nourishment, and connection and that art flourishes when we all cooperate to create a space for it. The Broad Stage recognizes that the values of equity, diversity, inclusion, justice, and respect must be fundamental to our work and it is the responsibility of our staff, artists, and patrons to create a welcoming environment for all. We take pride in the culture we are cultivating within our organization, as we celebrate the differences that bring us closer together. 

The Broad Stage is an Equal Opportunity Employer and all qualified applicants for employment will have full and equal access to employment opportunities.

The Broad Stage seeks an innovative fundraiser for the new role of Major Gifts Officer. This development professional will have the interpersonal communication and strategic thinking skills to guide the organization’s gift strategy, research, and cultivation.

Who is The Broad Stage?

The Broad Stage gathers artists, thinkers, and audiences to celebrate our shared humanity and expand the role the arts play in the vitality of our diverse community. – The Broad Stage Mission Statement

What will you Do?

Reporting to the Director of Development, the Major Gifts Officer will join a team of four rigorous development professionals, including the Individual Giving Officer, Membership, Special Events Officer, and Institutional Giving Officer. This is a new position at The Broad Stage and as such, the early focus will be on prospect identification and cultivation, toward building a strong and mature portfolio. The Major Gifts Officer will be primarily responsible for building a portfolio of donors with the capacity to give $10,000+ annually; qualifying new major gift prospects to determine their likelihood of giving; cultivating and soliciting major gifts, and stewarding major gifts’ donors. Along with the rest of the department, the Major Gifts Officer shares the responsibility of reaching an ambitious departmental financial goal, comprising both annual and multi-year gift commitments.

Areas of Accountability

Donor Research and Cultivation

● Maintain frequent, effective correspondence, phone contact, and a high volume of personal visits (in alignment with current COVID protocols) with major donors and prospects.

● Conduct ongoing data-driven research, utilizing Patron Manager and Salesforce programs to maintain the prospective donor pool and develop cultivation strategies for major gifts and planned giving.

● Assist with scaling and preparing the organization for large-scale capital campaigns and/or multi-year campaigns.

● Attend external functions including performances, member events, and fundraising events for The Broad Stage to interact with donors, and represent The Broad Stage and/or the Development department at meetings, conferences, and other functions as necessary.

● Conduct wealth screenings to identify prospective donors.

● Establish and cultivate relationships with prospective donors.

Leadership and Strategy

● Develop solicitation plans for each donor in the major gifts portfolio in collaboration with other development staff and leadership.

● Implement moves management strategies to grow the major gifts portfolio each year.

● Partner with the Director of Development to develop a planned giving program.

● Engage in strategic planning meetings with staff and board members.

● Support the Director of Development, the Chief Operations Officer, and the Artistic and Executive Director in their gift cultivation, solicitation, and stewardship.

● Assist leadership and the Director of Development in evaluating and preparing for campaign readiness.

Operations

● Collaborate and work effectively with all departments to secure appropriate project information for donor engagement.

● Utilize the donor database to build solicitation plans, track progress, and record donor communications.

Who Are We Looking For?

The Major Gifts Officer is an innovative expert in moves management and donor research. The ideal candidate will be a skilled interpersonal communicator with a curiosity and love of people and their passions. As a front facing representative for the organization, public speaking is a key competency for the role. The next Major Gifts Officer will have experience soliciting and securing gifts of $10,000+ and an interest in interdisciplinary performing arts. Additional areas of expertise will include implementing policies and plans to further goals of Equity, Diversity and Inclusion.

Essential Skills

● Donor Research and Cultivation

● Donor Relations

● Moves Management

● Innovation

● Background in Interdisciplinary Performing Arts

● Experience with EDI and Anti-Racism Work

● Fundraising Tactics (Data-Driven Research; Patron Manager/Salesforce) ● Interpersonal Communication

● Experience with Hard Asks for Large Gifts

● Public Speaking

● Active Listening

How much are we paying and what are the perks?

Salary: $95 – $105K/year. Full-time, exempt. Some weekend and evening commitments and travel within Southern California are required.

Benefits Package: Matching 401K plan and health insurance. PTO for holidays, vacation, personal days and sick leave. Hybrid on-site/work from home workplace.

How do I apply?

Visit aljpconsulting.com/apply-for-open-positions to submit your application.