With support from the California Arts Council, MEDIA ARTS CENTER SAN DIEGO (MACSD) will serve underrepresented youth (ages 6-25) in San Diego County through the Young Producers Project (YPP), a visual storytelling and media literacy initiative.
YPP programs include the Teen Producers Project, Emerging Makers, City Heights IdeaLab, Youth Creators Media Camp, student outreach screenings, Teen Filmmaking Bootcamps, In-School and Library Workshops, and Workforce Development Initiative. During the past thirty-two years, our programs have experienced remarkable growth, paralleled by an increasing demand from our community. Funds from this grant will help MACSD improve its capacity to best serve youth who lack access to culturally resonant media stories and digital tools. Through hands-on programs, filmmaking, screenings, free field trips, and mentorship, we teach participants how to transform their communities through the power of media arts.
MACSD programs, events, and film festivals are inclusionary—designed with audiences, participants, and community collaboration in mind. A summary of core organizational programs and services can be broken down into three categories:
WATCH— We produce the San Diego Latino Film Festival (SDLFF), including the iVIE Awards and Student Film Festival, as well as screen films at our independent cinema the Digital Gym CINEMA. We also exhibit the artworks produced through our educational programming during family screenings.
LEARN—Media education programs for youth fall under the umbrella of Young Producers Project (YPP) and include Young Creators Media Camps, Teen Producers Project, and the Workforce Development Initiative.
CREATE—Tools for community-based media production and collaboration include: production training courses for independent filmmakers in San Diego; and Video Production Services, helping community groups make digital media presence available and affordable.