With support from the California Arts Council, the Morongo Basin Cultural Arts Council (MBCAC) will strengthen organizational capacity by stabilizing two essential leadership roles—Art Tours Director and Communications/Marketing Director—critical to sustaining the Hwy 62 Open Studio Art Tours (OSAT) as a key piece of cultural and economic infrastructure in the region, now celebrating its 25th year and the largest open studio event in Southern California. These roles have been volunteer-or stipend-supported for two decades and are vital to maintaining program quality and equitable participation. Serving a geographically vast, rural region historically under-resourced in arts funding, the MBCAC expands income-generating opportunities for over 200 artists while connecting more than 20,000 residents and visitors to free, culturally diverse programs. Funding will deepen support for first-time and historically-excluded artists by strengthening outreach and accessibility measures.
The Hwy 62 Open Studio Art Tours (OSAT): since 2001, OSAT is a one-of-a-kind experience for residents and visitors to create a customized self-guided tour of over one hundred artist studios in the Morongo Basin, featuring a total of 225 local artists. The Art Tour is a free to attend annual event spanning three weekends in October, which builds community between artists and residents, and generates over $500,000 in combined sales for local artists. To date, it is the largest open studio event in Southern California and is a huge economic driver for the rural region of the Morongo Basin. The program is organized and directed by a combination of paid and volunteer support, all being local to the area served.