With support from the California Arts Council, Girls Rock SB (now known as Amplify Arts Project) will sustain and enrich its organizational operations in service of its mission: to empower girls through music education, the creative arts, community, and positive mentorship. Across all programs, Amplify Arts Project focuses on building safe spaces for participants to be seen and feel connected, as well as serving as an entry point for those who wish to contribute to the arts ecosystem. Amplify Arts Project will continue to prioritize providing our services to historically under-resourced communities who have otherwise not received opportunities to exercise an authentic voice or realize their full potential as artists and community leaders.
Amplify’s current programs and services include:
Amplify Summer Camp: Offering both day camp and sleep-away options, our award-winning immersive summer program provides instruction in music, creative arts, and cultural expression. Through a lens of mentorship, empowerment, and leadership development, this program allows campers to enroll in immersives that include Rock Band Intensive, Bass, Drums, Guitar, Keys, Vocals, Musical Theater, Music Production, Music Video Making, Hip Hop Dance, and Photography. In Summer 2024 we hosted 256 campers.
Syryn Records: Amplify’s hybrid virtual/in-person youth-run record label and internship program offers young women a safe and empowering entryway into the music industry. Collectively, each cohort of interns focuses on female teenagers/young adult artists signed to their label. Interns shepherd signed musicians through managing the release and promotion of artists’ work, overseen by program mentors who are music business professionals and educators. Our 2024 program included 54 interns and 9 signed artists.
Rural Teaching Artists Residencies: Amplify is committed to bringing diverse artist educators into communities most devoid of arts opportunities. In 2024, we provided a three-week artist residency in New Cuyama, a rural community where 80% of students identify as a minority and 58% are economically disadvantaged.
Amplify Weekend: Our annual youth mental health creative arts retreats take place in Ojai, CA for 6th–12th graders. This phone/device-free weekend engages participants in a range of activities themed around mental health through a music and creative arts lens. In 2024, we hosted 84 youth.
Instrument Lending Library: The only instrument lending library of its kind on the Central Coast, this free program in partnership with the Santa Barbara Public Library allows any resident to check out musical instruments, including guitars, ukuleles, drums, amps, and more. Launched in 2019, this initiative has resulted in check-outs of 280+ instruments.

