San Diego Museum Council would use CAC funds to present three major regional programs that remove economic barriers for families throughout the San Diego region:
– Museum Month in February (half-off admission for all)
– The Big Exchange in May (free reciprocal member admission)
– Kids Free San Diego in October (free admission for ages 12 and under).
We are small yet have a big impact. Last year, we served more 220,000 people including more than 40,000 people in historically and systemically underserved communities and rural and inland areas of San Diego County (lower two quartiles of CA Healthy Places Index), plus more in the Tijuana cross-border region.
Funding will also help provide professional development, marketing support, networking, free artist housing/event space, and advocacy for more than 80 museums and cultural sites in the San Diego region.
San Diego Museum Council is comprised of more than 80 member museums, aquariums, gardens, historic sites, gardens, parks, and more across San Diego County. We connect hundreds of thousands of residents and tourists each year to a range of arts, culture, history, and science offerings that is diverse, vibrant and unique to the region. Each year, San Diego Museum Council delivers three promotional programs including “Museum Month” in February, “The Big Exchange” in May and “Kids Free San Diego” in October. These signature programs are designed make our museums more accessible by reducing financial barriers for families. The programs include educational, professional development and outreach events and are supported by integrated marketing campaigns. All year round, San Diego Museum Council provides its members with collaborative marketing, professional development, and networking opportunities.

