The Fine Arts Fund of Cincinnati released a report on their year long inquiry into what language and messages resonate to build community support for the nonprofit arts as a public benefit. Entitled “The Arts Ripple Effect,” the report finds that framing the benefits of nonprofit arts in relation to an ever widening circle of positive impacts resonates most strongly with both current arts supporters and non-arts supporters. In addition to highlighting the communication frame that works, the report also details multiple frames with less impact on changing people’s perceptions of the nonprofit arts as a public good worthy of public investment.