Public Art 101 for Administrators
Originally recorded on October 22, 2008 (90 minutes)
Through case studies and project examples, participants will learn the nuts and bolts of creating public art for their communities. The 90-minute webinar will discuss the context of placing artwork in the public realm including the politics of building a stakeholder base, agency partnerships and advocacy strategies. Instructors will explore different funding and program structural models, including percent-for-art ordinances, master plans, and artist selection processes.
Discussion will include temporary and permanent works, art and design collaborations, artist initiated projects, as well as maintaining and conserving artworks. The webinar is suited for administrators establishing new public art programs, and/or restructuring or expanding an existing program.
Instructor: Barbara Goldstein, Director of Public Art, San Jose Office of Cultural Affairs and Editor of Public Art by the Book
Instructor: David Allen, Director, Arts in Transit – Metro
Available free to both Americans for the Arts members and non-members.

