Based on research and responses to a survey distributed in August 2009 to the IFACCA network, the report examined a range of lobbying, advertising and grassroots arts advocacy campaigns that national arts funding agencies have undertaken over the past decade. The report also explores which strategies raised awareness of the arts and which backfired. The report is full of useful information, including the finding that a more effective way to appeal to parents is to use specific phrases such as “your kids” or “your children” rather than the generic “kids” or “children.” Other information — such as finding that many find the term “the arts” vague and confusing — present new challenges for arts advocates as we consider our work for the next year.