In the United States, charitable giving is estimated to be around two percent of average household
disposable (after tax) income (Giving USA Foundation 2011). Regrettably, this is also the 40-year average
for this figure, indicating that, despite an increasing effort on the part of nonprofits (Sargeant and Jay
2010), individuals today are no more generous than their predecessors were over four decades ago. Thirty-two recommendations follow.