Fundraising: Keys to the Cashbox

Musical America takes an in-depth look at successful efforts, some of the pitfalls, and how to tap social media for greater fundraising success. Just some of the features:

  • Using social media to open new fundraising channels (p. 4 )
  • How Columbia University raised $7 million in one day (p. 7)
  • Naming: Stories from the front lines (P. 9)
  • Competitive Fundraising? Absolutely (p. 13)
  • How to kickstart fundraising with Kickstarter (p. 19)

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