Our work is rooted in a growing concern about the state of the arts and cultural sector in our country. Namely, we believe–and numerous studies reinforce—that the arts are essential to strong communities, bright and enriching lives, deeper understanding and appreciation of diverse cultures, and competitive industries. Yet, despite these proven benefits, the arts are often considered a “nicety rather than a necessity,” repeatedly expected to prove relevancy during budget and policy negotiations, and often perceived as a low priority for busy lives or tight household budgets. In an effort to reverse this course, we are drawing on research, advocacy, and engagement initiatives to craft a strategy to build public will for arts and culture.