This collaboration between AbaF and the Australia Council investigated the various dimensions of corporate support for the arts. The overarching aim of the project was to gather a descriptive account of trends regarding the decision-making and strategies of sponsorship and relationship managers. AbaF has conducted extensive industry research; such as the Arts Sponsorship Outlook Survey (2009) and the annual AbaF Survey of Private Sector Support for the Arts. This is the first study that directly focuses on the attitudes of corporate decision makers towards arts sponsorships and partnerships in Australia.