The fourth annual report on nonprofits and social networks.

A sample of findings from the 2012 report:

• Social Communities Continue to Grow
• 2012 Facebook and Twitter communities grow year-over-year by 30% and 81% respectively to 8,317 Likes and 3,290 followers. 
• Most Common Fundraising Tactics on Facebook
• The top tactics for raising money through giving on Facebook: An Individual Ask, followed by Event Fundraising.
• New in 2012 – Facebook ROI Insights
• Nonprofit respondents say that the average Facebook Like costs $3.50 and Twitter follower $2.05. 
• Top Factors for Nonprofit Success on Social Networks:
  Nonprofits were unequivocable about what it takes to be successful on social networks: Develop a strategy, Prioritize Social Network Program at Executive Level, and Dedicate Staff to the Program.