Visual Arts

Haines + FOR-SITE are jointly seeking a talented, Bay Area-based Social Media and Community Manager to elevate both organizations.

Haines (haines.com) is a vital San Francisco art gallery known for its compelling exhibitions and roster of international artists. FOR-SITE (for-site.org) is a nonprofit organization acclaimed for its large-scale, public art projects with artists such as Ai Weiwei and Andy Goldsworthy. Though they operate independently—with separate social media accounts, audiences, and hashtags—both Haines and FOR-SITE were founded by Cheryl Haines with the belief that contemporary art can change the conversation and transform culture.

The Social Media and Community Manager is an hourly-based, contract position requiring 15-20 hours / week, paying $30-$35 / hr, depending on experience. The hours are split between Haines and FOR-SITE. Work can be done remotely, but the Social Media and Community Manager is expected to attend and capture Bay Area events and programs when relevant for social media purposes. Responsibilities include:

• Posting and monitoring social media platforms: The Social Media and Community Manager is responsible for consistent posting, monitoring, and engaging with all social platforms (Instagram, Facebook, and Twitter), using native social platforms and using third-party listening and scheduling dashboards.

• Growing the community by driving engagement: Identifying influential followers and encouraging their engagement to grow Haines Gallery’s and FOR-SITE’s profiles on all active social platforms. This could include activities with active community members, an ambassador program, or incentivizing posts by creating social media sharing kits and asking key participants to post about campaigns.

• Producing content for posts: The Social Media and Community Manager is expected to produce social content using third party tools such as Canva and should be adept at scheduling content and social listening using Hootsuite or other scheduling tools.

• Social media listening: The Social Media and Community Manager is expected to listen across channels and platforms, using a third-party listening dashboard to curate external content that they will share on the Haines and FOR-SITE profiles. This should include participation in relevant outside communities (groups and lists), as well as the social media accounts of partners and aligned organizations.

• Strategizing content and executing campaigns: To drive engagement and build an active community of followers, Social Media and Community Manager is responsible for ideating and executing social campaigns that align with Haines Gallery and FOR-SITE’s larger marketing and fundraising strategies and are aligned with the current exhibitions and projects. The Social Media and Community Manager will identify user-generated content via social listening and reshare it, as well as creating live events on social channels to boost engagement and create evergreen content to share (for example, video snippets from FB Live interviews) as needed.

• Insights: The Social Media and Community Manager is responsible for analyzing insights and reporting analytics, trends, and making strategic recommendations to Executive Leadership.

Experience in managing community and social media presence in the visual arts space is preferred. Experience implementing Instagram shops is a plus.

Please send resume, cover letter, and work samples to info@for-site.org by May 26, 2023. No phone inquiries. Selected candidates will be contacted to schedule an interview.