With support from the California Arts Council, SANTA CECILIA OPREA AND ORCHESTRA ASSOCIATION will engage a consultant to help devise expanded opportunities for increasing earned income. For its first 25 years, the Orchestra has largely depended on contributions to sustain its music and outreach. But that limited focus for funding is also limiting our growth potential. We must identify new revenue sources to push the orchestra to the next level; earned income offers the greatest possibilities.
The Orchestra consistently performs sell-out orchestral concerts and has an extensive education program that introduces children to classical music to provide an outlet for expression and awareness of cultural heritage. It consists of three components: a basic introduction for elementary schools that includes classroom visits by musicians, duets and trios playing in the classroom and free tickets to Orchestra concerts; a String Program for elementary school children to learn to play violin and viola; and a mentorship program for middle schools and high schools that pairs professional musicians with students. We also have an honors program for gifted students of all ages with free lessons on an instrument. The basic education program reaches approximately 16,000 students each year