Core Programs involve implementation of the vision for a vibrant downtown Salinas which embraces the rich culture and history of our people and our town while aiming to create a vibrant downtown that promotes all people’s health, happiness, and well-being. This modern, urban environment will be achieved through a series of measures, including beautification, safety, attracting quality developers, and development of a strong district identity and marketing campaigns.

There are two distinct areas of focus. They are Sidewalk Operations, Beautification, and Order (SOBO) and District Identity and Streetscape Improvements (DISI). Each area has a full volunteer committee to develop its programs. A third committee, Land Use, works to ensure City, County, and Public Agency cooperation for new development and planning.

Together with the community, we look to shape the makeup of downtown Salinas, to positively affect the business climate, and increase foot traffic, engagement, and entertainment. We support development of new residential units, professional businesses, thriving retail, restaurants, cafes, and services. The district should be a welcome and exciting place for young professionals, and a magnet for new businesses and jobs.

In our daily activities, the Salinas City Center is committed to the following objectives to advance diversity, equity, and inclusion.

• We foster engagement and belonging within the Salinas City Center.
• We continue to welcome and encourage ongoing input and meaningful participation.
• We embrace and celebrate the rich culture and history of our people and our town.
• We create enjoyable, welcoming spaces and experiences complete with local cultural aspects.
• We create relevant marketing and public outreach for our diverse community.
• We create an empowering climate supportive of entrepreneurs, creatives, and various other businesses to thrive, especially for those who have been historically marginalized or underrepresented.