Redtone Records is a multifaceted organization with a deep commitment to preserving, strengthening, and enhancing arts, culture, and community across the Bay Area. We believe in the power of cultural artists — those who represent communities threatened by injustice, displacement, underrepresentation, and sustainability issues — to tell powerful stories and catalyze social change. Our mission is to uplift and empower these artists, who we view as bearers and preservers of culture, and to ensure that their voices are heard amidst an entertainment industry that often prioritizes negative, divisive narratives.

Our core program includes a robust artist development initiative, whereby we produce and promote the works of artists in our state-of-the-art studio. We view these artists as agents of change, and we strive to provide them with the resources they need to make an impact in the world through their art.

In addition to artist development, we are actively involved in advocacy work for a more equitable Bay Area. Recognizing the rising real estate market that threatens to displace Artists & Communities of Color, we work collaboratively with local government, foundations, and corporations to secure large-scale investments in arts, culture, and community preservation. Our advocacy efforts focus on tangible solutions such as subsidized housing for artists and cultural leaders, the establishment of cultural arts districts, and paths to home, land, and business ownership for BIPOC artists and communities.

Our services extend beyond the realm of music and into the heart of community building. We are committed to creating a thriving arts and culture scene rooted in racial justice and equity. We envision a Bay Area where cultural traditions are preserved, community bonds are strengthened, and arts serve as a conduit for justice, healing, and human connection.