OCEANSIDE MUSEUM OF ART

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Through a network of regionally based Administering Organizations, the Individual Artists Fellowship program will continue to recognize, uplift, and celebrate the excellence of California artists practicing any art form.
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Grantee Database

Grant Year

2018-19

Grant Program

Organizational Development

Award Amount

$5,000.00

Project Description

With support from the California Arts Council, OCEANSIDE MUSEUM OF ART (OMA) will engage brand strategist and global marketing consultant Amy Selbach to create a membership marketing strategy to improve awareness of the museum and build OMA’s membership. This work will take a deeper dive on an aspect of the broader marketing plan developed in 2017 through CAC funding, and will specifically develop comprehensive brand development, outreach strategies and messaging targeting OMA’s membership.

Organization Summary

Oceanside Museum of Art (OMA) is a cultural anchor for North County San Diego, offering a robust year-round slate of exhibitions, events, and award-winning educational programs that reflect and serve the region’s diverse community.

OMA presents 10–15 exhibitions annually, showcasing emerging and established Southern California artists. These exhibitions champion alternative definitions of culture and provide critical visibility for living regional artists. In 2023, OMA was twice featured in The New York Times as a must-visit destination for Southern California art and was named a 2024 Best Museum by Ranch & Coast Magazine.

OMA’s educational offerings are deeply rooted in community engagement and have a significant academic impact. Two signature, award-winning programs developed in collaboration with the Oceanside Unified School District reach every 3rd- and 5th-grade student districtwide.

Literacy Through Art (LTA) integrates visual art and the Oceanside Public Library’s culturally relevant literature to boost reading fluency and comprehension.

ArtQuest (AQ) fuses scientific inquiry and the arts to spark curiosity and creativity through hands-on, STEAM-aligned learning.

Other programs include:

Art for All – A welcoming, community-centered program offering intergenerational, hands-on artmaking experiences led by local artists and cultural partners. Held on Free First Sundays, these events foster creativity, connection, and joy for all ages.

Street Level x Art Walk – A lively, all-ages music and arts series held on Free First Fridays, featuring performances by diverse local musicians and showcasing artists and craftspeople from across the region. Includes free museum admission and a festive, inclusive atmosphere.

The Oceanside Plein Air Festival – A biennial celebration of outdoor painting that brings together 225+ artists and thousands of visitors.

Education and Public Programs, including hands-on workshops, adult art classes, and guided school tours.

Through these programs, OMA nurtures creativity, fosters lifelong learning, and elevates Oceanside as a dynamic coastal destination for arts and culture.

Grantee Database