With support from the California Arts Council, MASA will launch the SMART Project (South Main Art, Retail & Technology), an artistic, communitywide effort to reclaim the history of Santa Ana’s Main Street in the face of development, gentrification and cultural erasure, by creating mini-documentaries, virtual AR/MR murals, and a SMART Walk.
MASA’s core programs include the OC Film Fiesta multicultural film festival, SMART Walk (South Main Art, Retail & Technology) resource fair, the Millennial Producers Academy (MILPA), Cafe MASA, Grassroots Garage Band, MASARTE Gallery exhibits, Curator Incubator Project, the OC Teen Cinema Camp, the Youth Murals and Media Class and Taco Truck Cinema. MASA is also a presenting partner in Arts Orange County’s OC Día del Niño festival. MASA promotes self-expression, community empowerment, civic participation and cultural agility by providing affordable film screenings and discussions, media arts training and interdisciplinary workshops to underserved youth and adults in the primarily Latino immigrant and working class communities in and around Santa Ana. Media Arts Santa Ana operates the TVGB Digital Maker Space and MASARTE Gallery, located in the Santa Ana Arts Collective artist affordable housing building, located at 1666 N Main in Santa Ana.

