With support from the California Arts Council, Media Arts Center San Diego (MACSD) will strengthen its long-running Frontera Filmmakers initiative that serves diverse, underrepresented filmmakers; and helps to grow the filmmaking industry in the San Diego County border region, with professional trainings to develop skills, exhibition opportunities, networking to enhance industry relationships, work-readiness opportunities, and fiscal sponsorship for filmmakers’ projects.
MACSD programs, events, and film festivals are inclusionary—designed with audiences, participants, and community collaboration in mind. A summary of core organizational programs and services can be broken down into three categories:
WATCH—San Diego Latino Film Festival (SDLFF) celebrates its 32nd anniversary in March 2025 introducing viewers to contemporary US-Latino and Latin American cinema. Additional programming includes the Que Viva Outdoor Cine Latino Series, and daily screenings of at our Digital Gym Cinema.
LEARN—Media education programs for youth include: Teen Producers Project, Youth Media & Tech Camps, ¡Tu Cine! Student Film Showcase, the iVIE Awards & Student Film Festival and in-school media programs.
CREATE—Tools for community-based media production and collaboration include: Frontera Filmmakers, a grassroots training course for independent filmmakers; and Video Production Services, helping community groups make digital media presence accessible and affordable.

