With support from the California Arts Council, MarinArts will work with non-profit marketing and communications professional Kathie Gaines to create a new marketing campaign to expand awareness of Artes Latinx, an online portal for Latinx arts in Marin, part of the larger MarinArts portal. The goals of the project will be to significantly increase the involvement of the Marin Latinx arts community in Artes Latinx and to make Marin Latinx arts activities more accessible to the broader public
• In October 2016, we launched the online arts portal and calendar, offering free
event listings, a powerful network of directories, and advertising and sponsorship
opportunities for artists, arts organizations, and businesses.
• In December 2016, we formulated strategies to:
• Build portal traffic (visits and click throughs to art event venues) through
aggressive marketing and outreach.
• Ensure sustainable revenue from grants and donations.
• Increased portal traffic (visits and click throughs to art event venues) through
aggressive marketing and outreach.

