Madison Project, dba BroadStage, was incorporated as a nonprofit organization in 2007, to present performances and community education projects at the Santa Monica College Performing Arts Center. The Board of Trustees of Santa Monica College (SMC) believed the Performing Arts Center would be an important space for the community on the site of what was formerly the Madison Elementary School campus. Upon its completion, the Center was named The Eli and Edythe Broad Stage in honor of a leadership gift from the Eli and Edythe Broad Foundation in support of the building project. Today, Madison Project operates as “BroadStage,” with a $7+ million annual budget and a staff of 21 full-time employees. Our theaters include a 500-seat main space; a 100-seat second space; and a flexible East Wing incorporating an outdoor plaza.

As a performing arts producer and presenter, we bring renowned local, national and international artists working in dance, theatre, music, opera, and multidisciplinary art forms to our audiences. Because we were established in partnership with SMC, one of the country’s most progressive and diverse educational institutions, we actively align with the College’s commitment to access and social mobility. Admission-free public activations align with mainstage programs, and provide ongoing opportunities for audiences to deepen their engagement with artists and their work. Educational matinees and standards-based learning guides serve K-12 students and local families, and master classes and workshops led by artists create hands-on learning opportunities for SMC visual and performing arts students. Through our presentations, we demonstrate a commitment to artistic excellence, and investing in artists who drive conversations about cultural inclusion, and social, economic, and environmental justice.