With support from the California Arts Council, LA Commons will work with communications consultant Desa Philadelphia of Multilateral Communication to develop a public relations campaign designed to increase our profile with key audiences. Ms. Philadelphia will work with us to clarify our target audiences, refine our story and messaging, create communications strategies to take advantage of the myriad ways of disseminating our message and develop materials to support our outreach efforts.
LA Commons programs engage residents of neighborhoods where most live below the poverty line and are new immigrants struggling to find their place in Los Angeles. Target audiences are artists and culture bearers, youth ages 15–25, and residents of all ages. Participating neighborhoods include MacArthur Park, Leimert Park, and greater South Los Angeles. By engaging community members in our core “Neighborhood Story Connection” program, we create a space where stories & voices are heard and then transformed into dynamic public art that reflects local hopes, dreams & identities. Relationships developed through these public art projects are leveraged to engage people of all ages in the stories of our Los Angeles, through resident led neighborhood tours, public art campaigns, and other culturally informed experiences that support local businesses and artists, and share opportunities to experience authentic food, music, festivals and rich cultural histories across Los Angeles.