With support from the California Arts Council, Joshua Tree Art Innovation Laboratory (JT Lab) will work with Schonfield Consultants of Berkeley, CA to consolidate our operational goals into a initial business plan that will support our creative collaborations with Joshua Tree National Park and our other national park partners and give us ideas for establishing a sustainable financial footing going into our planned transition to a 501(c)(3) in 2020/2021.
JT Lab works with national parks on creative projects that the parks cannot realize on their own. These projects cover a wide territory including development of new interpretive content, innovative exhibits, and broad-spectrum creative consulting. The Lab acts as a resource for parks, helping with both complex decision making and answering simple questions that arise in daily operations. Parks often come to us with projects, but we also provide a unique service in which we analyze a park from a creative perspective and then propose ideas that will improve visitor experience and resource protection, as we did for San Francisco Maritime, rethinking story-telling and space-use on the historic Hyde Street Pier. We do projects of every scale that we have the capacity to handle, be it a well-worded letter for staff or devising a publicity campaign for a species under threat. JT Lab is essentially artists working with rangers, doing what they do best to support our national parks.