The Arts Area provides a regional professional arts network for all creatives through hosting the largest professional directory, cultural asset map, events calendar, and open call, grants, and jobs boards serving visual and performing artists, creative industry organizations and businesses, academic and cultural institutions, and arts advocates of San Bernardino, Riverside, and East Los Angeles Counties. These services and resources are provided to the community free of charge to assure equitable access to all community members.

The Arts Area provides comprehensive fiscal sponsorship and professional business services to assist creative industry startups that might lack needed business support and funding to begin to serve the community by providing them immediate nonprofit status and eligibility for charitable donations, seeking grants, and institutional support, such as, accounting services, tax reporting, marketing, grant writing, donor cultivation, contract preparation, purchasing, credit card processing, general liability insurance, human resources, and other back office services. An emphasis is placed on innovative creative projects that engage in equitable representation and access to the arts. These professional business services and training opportunities are also available to other nonprofit organizations to assist in building their professional capacity.

The Arts Area supports an economically viable, equitable, and creative arts community that is an invaluable resource to students, artists, and the community at large. This is a long-term commitment to vitalize artistic and cultural awareness, stimulate innovation and entrepreneurship, and reassert a sense of hope, pride, and accomplishment in the future of the community.