With support from the California Arts Council, GIRLS ROCK SB (now known as Amplify Art Project) will implement the Cuyama Valley Teaching Artist Residency, serving 200 K-12 students in the rural, under-resourced Cuyama Joint Unified School District (CJUSD), where access to arts education is virtually nonexistent. Amplify’s immersive program model reduces economic, geographic, and linguistic barriers to participation by offering three weeks of fully subsidized arts learning, led by teaching artists who live in the community and deliver 100+ hours of music, multimedia, and creative arts instruction. This year’s artist in residence, Al Oard, will guide students through hands-on sound experimentation, music production, and creative design building their own microphones. Students participate during school hours, after-school workshops, open studio time, and community events – culminating in a free public showcase celebrating youth voice and creativity.
Amplify’s current programs and services include:
Amplify Summer Camp: Offering both day camp and sleep-away options, our award-winning immersive summer program provides instruction in music, creative arts, and cultural expression. Through a lens of mentorship, empowerment, and leadership development, this program allows campers to enroll in immersives that include Rock Band Intensive, Bass, Drums, Guitar, Keys, Vocals, Musical Theater, Music Production, Music Video Making, Hip Hop Dance, and Photography. In Summer 2024 we hosted 256 campers.
Syryn Records: Amplify’s hybrid virtual/in-person youth-run record label and internship program offers young women a safe and empowering entryway into the music industry. Collectively, each cohort of interns focuses on female teenagers/young adult artists signed to their label. Interns shepherd signed musicians through managing the release and promotion of artists’ work, overseen by program mentors who are music business professionals and educators. Our 2024 program included 54 interns and 9 signed artists.
Rural Teaching Artists Residencies: Amplify is committed to bringing diverse artist educators into communities most devoid of arts opportunities. In 2024, we provided a three-week artist residency in New Cuyama, a rural community where 80% of students identify as a minority and 58% are economically disadvantaged.
Amplify Weekend: Our annual youth mental health creative arts retreats take place in Ojai, CA for 6th–12th graders. This phone/device-free weekend engages participants in a range of activities themed around mental health through a music and creative arts lens. In 2024, we hosted 84 youth.
Instrument Lending Library: The only instrument lending library of its kind on the Central Coast, this free program in partnership with the Santa Barbara Public Library allows any resident to check out musical instruments, including guitars, ukuleles, drums, amps, and more. Launched in 2019, this initiative has resulted in check-outs of 280+ instruments.

