With support from the California Arts Council, Media Arts Center San Diego (MACSD) will continue to accomplish its mission of providing new media tools and channels to create equitable and engaged communities where underserved voices are heard. MACSD serves populations in the lower two quartiles of the Healthy Places Index in the San Diego region through our Education, Exhibitions, and Community Production programs. Funds from this grant will support our general operating costs (staff salaries, program costs, admin expenses, overhead fees, facility rentals), and support the professional development of media artists; thereby sustaining transformative community-oriented artistic programs and a creative workforce in San Diego and beyond.
MACSD programs, events, and film festivals are inclusionary—designed with audiences, participants, and community collaboration in mind. A summary of core organizational programs and services can be broken down into three categories:
WATCH—San Diego Latino Film Festival (SDLFF) celebrates its 32nd anniversary in March 2025 introducing viewers to contemporary US-Latino and Latin American cinema. Additional programming includes the Que Viva Outdoor Cine Latino Series, and daily screenings of at our Digital Gym Cinema.
LEARN—Media education programs for youth include: Teen Producers Project, Youth Media & Tech Camps, ¡Tu Cine! Student Film Showcase, the iVIE Awards & Student Film Festival and in-school media programs.
CREATE—Tools for community-based media production and collaboration include: Frontera Filmmakers, a grassroots training course for independent filmmakers; and Video Production Services, helping community groups make digital media presence accessible and affordable.

