With support from the California Arts Council, the San Diego Performing Arts League (SDPAL) will enable our organization to focus on long-term sustainability by contracting with a development consultant, and invest in strategic marketing initiatives centered around increasing accessibility to the arts. If granted, these funds would benefit all of our member organizations and individuals, but especially those organizations and individuals with smaller budgets. Nearly 50% of the arts organizations in San Diego County operate with budgets less than $100,000 per year, and limited resources for marketing. Our unique, collaborative marketing model enables us to provide marketing support for these organizations that they otherwise could not afford. This ultimately builds audience development, impacts economic growth in the arts and is helping SDPAL become more relevant to the region.