The fourth annual report on nonprofits and social networks.
A sample of findings from the 2012 report:
- Social Communities Continue to Grow
- 2012 Facebook and Twitter communities grow year-over-year by 30% and 81% respectively to 8,317 Likes and 3,290 followers.
- Most Common Fundraising Tactics on Facebook
- The top tactics for raising money through giving on Facebook: An Individual Ask, followed by Event Fundraising.
- New in 2012 – Facebook ROI Insights
- Nonprofit respondents say that the average Facebook Like costs $3.50 and Twitter follower $2.05.
- Top Factors for Nonprofit Success on Social Networks:
Nonprofits were unequivocable about what it takes to be successful on social networks: Develop a strategy, Prioritize Social Network Program at Executive Level, and Dedicate Staff to the Program.
