Recent reports and commentaries point to a growing gap between the quantity of artworks produced by American artists and arts organizations and the desire and ability of many Americans to experience those artworks. This report offers a framework for thinking about supply and demand in the arts and suggests that too little attention has been paid to cultivating demand. It identifies the roles of different factors, particularly arts learning, in stimulating interest in the arts and enriching individuals’ experiences of artworks. It also describes the institutional infrastructure that provides arts learning
for Americans of all ages.