A new CEO study in corporate philanthropy, based on global research and analysis conducted by McKinsey & Co., analyzes the effectiveness of corporate philanthropy in addressing rising expectations for companies’ social behavior. While 84% of executives recognize increased expectations of their companies, and 75% believe corporate philanthropy is an effective way of meeting these evolving expectations, the report suggests that due to a number of complex challenges only 11% are truly efficient in their philanthropy, maximizing both the business and social impact of their efforts.

FROM THE WEBSITE: The Committee Encouraging Corporate Philanthropy (CECP) is the only international forum of business CEOs and chairpersons focused on raising the level and quality of corporate philanthropy. Membership includes 175 CEOs and chairpersons representing companies that account for over 40% of reported corporate giving in the United States.