With support from the California Arts Council, MUSIC IN SCHOOLS TODAY will retain Sheri Nelson to build a sustainable PR and marketing plan. Sheri will work with our board and staff to amplify our message in traditional and digital media.
She will help MUST enlist local/national musicians and celebrities, prominent local businesses and legislative opinion leaders in our cause.
She will help staff to provide a positive image to all and explore partnerships with local media and businesses.
MUST provides a safety net for Bay Area music programs, targeting students affected by social
and economic barriers. Students increase acheivement as they explore and demonstrate their
knowledge of music’s connection to reading readiness, literacy, cultural competency, science
and math. MSUT offers substantial professional development for teachers and teaching artists.