With support from the California Arts Council, APICC will hire PapaLoDown PR Agency to conduct reporting measures, lead staff marketing trainings, and create best practices for PR/outreach strategies so that APICC can build new and wider audiences for Asian Pacific Islander (API) art. These activities aim to assess current outreach strategies, increase audience engagement, and fortify APICC’s brand so that it can strengthen its reputation as an organization serving API artists.
Through collaboration, productions, and presentations, APICC supports the development and growth of the diverse artistic endeavors of the San Francisco Bay Area Asian/Pacific Islander (API) community. Founded in 1998, our primary purpose is to heighten the visibility of artists and address the interests of San Francisco’s underserved API audiences. By means of technical services for our community’s emerging artists and arts groups, APICC collaborates with emerging and well-established groups with special focus on mid-career artists, allowing them access to production and fundraising expertise, performance and rehearsal space, as well as organizational consulting. APICC’s anchor program, the annual United States of Asian America Festival (USAAF), presents artists and organizations representing a diverse range of ethnic and cultural groups. All disciplines are represented: theater, music, dance, film, literature, visual arts, and more.