The Director of Marketing is responsible for ticket sales and brand awareness for all La Jolla Music Society performances, including the Winter Season, SummerFest, and all other seasonal or special programming. The Director oversees a team of eleven full- and part-time staff, including six direct reports: Director of Communications & PR, Data & Marketing Analysis Manager, Marketing Manager, Senior Graphic Designer (with a team of one), Box Office and Guest Services Manager (with a team of four), and House Manager. 

The Director is responsible for the following duties:

Organizational Strategy & Leadership

Collaborate with the CEO, senior leadership team, and Board on the strategic direction of the company to realize its strategic plan and annual goals
Oversee staff in Marketing, Communications, Graphic Design and Box Office, including performance evaluations, hiring, firing and management of staff, as well as contracting and oversight of external consultants and contracted partners
Work with the Artistic Department to assist with projections and packaging during season design to ensure a proper and optimal balance between artistic and income goals
Utilize understanding of historic data to establish detailed and attainable budget goals
Oversee messaging out of all departments to ensure that all LJMS materials and communications are consistent and clear
Assist in the review of all other areas of potential earned income – including Learning & Engagement and Venue Sales – and serve as a strategist and advisor to other departments
Other duties as assigned by the CEO

Marketing and Public Relations Campaigns

Design and implement sales campaigns for subscription renewals and acquisitions, choose-your-own packages, and single tickets
Analyze historic sales data to construct a clear understanding of audience make-up, buying patterns, response to artistic programming, price-resistance, new opportunities, dynamic pricing, return on investment of marketing campaigns, etc.
Collaborate with the Director of Communications & PR to leverage creative content across all channels—owned, paid, and earned
Create and implement a broad, institution-wide communications plan that includes regular, strategic email communications and social media presence that effectively builds LJMS’s relationship with its audience and potential audience
Devise, analyze, and distribute regular sales reports that clearly show where ticket sales stand against budget
Leverage ongoing consumer insights and market research to inform evolving marketing strategies
Serve as lead on development and implementation of company branding and messaging
Work closely with the Development Department on income strategies and patron-relationship development
Collaborate with the Venue Sales and Events Director on the marketing and promotion of The Conrad as a rental opportunity

Audience Experience

Create and implement an audience relationship program that ensures that every audience member touchpoint with the institution is strategically planned to ensure optimal audience experience
Serve as point of contact for customer service needs stemming from patron complaints and comments; resolve issues and complaints directly with patrons
Oversee House Manager and volunteer ushers to ensure coverage at all LJMS concerts and to instill consistent and prevailing sense of high-level customer service

Qualifications

Minimum of a Bachelor’s degree with five years of experience in non-profit marketing
Ability to analyze complex financial data and propose viable solutions; able to anticipate and accurately predict the results of alternate courses of action
Minimum of three years of experience working in or overseeing customer service
Able to respond effectively to the most sensitive inquiries or complaints
Interest in classical music or performing arts, with a strong preference for experience marketing the performing arts
Experience in Microsoft Word, Excel, and Outlook required
Experience with performing arts CRMs required, and with Tessitura preferred

Not sure you meet 100% of our qualifications? Research shows that cis men apply for jobs when they fulfill an average of 60% of the criteria, while others tend only to apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply. 

We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you’re returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar. 

Please use your cover letter to tell us about what you hope to bring to this role.