Building on the findings from the 2014 study, the 2017 study finds that the definition of culture has expanded even further – possibly to the point of extinction. New behaviors are driving digital engagement, loyalty, and giving. And measuring, proving, and articulating social impact has never been more important in the eyes of cultural consumers.
For the first time, the 2017 report will be released in a number of versions: a top-line deck, a top-line report, a supporting data document containing over two hundred graphs, and the raw data tables.

