When people say things like ‘I loved that book’, or ‘that theatre makes excellent work’, or ‘that band changed my life’ – what does that actually mean?
Communications/Marketing
When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance
This report examines demographic and socio-economic characteristics of adults who attended visual and performing arts activities in 2012, but unlike prior NEA research it offers in-depth perspectives on attitudes, motivations, and barriers concerning arts attendance.
A Decade of Arts Engagement: Findings From the Survey of Public Participation in the Arts, 2002-2012
This report synthesizes findings across several modes of arts participation (attending the visual and performing arts, reading literature, creating/performing art, using digital media to consume art, and learning within the arts) to show how many American adults–and from which backgrounds–have engaged in art throughout the decade of 2002 to 2012.
Culture Track 2014
Fielded since 2003, Culture Track is the largest national tracking study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers, including trends in attendance and motivators and barriers to participation.
Storytelling & Social Change: A strategy guide for grantmakers
While this guide is aimed primarily
at grantmakers, it is also hoped that
nonprofits, activists, and storytellers
of all kinds will find it to be a useful
point of departure as well.
CultureHive: Discover and share best practices in cultural marketing
Arts Council England has launched CultureHive, a free on-line resource to help artists discover and share best practices in cultural marketing. The website represents the collective know-how of cultural organizations, audience development agencies and consultants. It features case studies, toolkits, research, articles and more.
