Do you love good design?
Do you believe the world needs a little more inspiration these days?
Letterform Archive seeks a talented marketer with strong project management skills to connect our community with our mission by increasing awareness of — and participation in — Archive programs.
Reporting to the Director of Development & Operations, the Marketing Manager will build out the Archive’s marketing capacity and collaborate with all Archive teams to plan and implement coordinated marketing initiatives org-wide.
This is not a graphic design position, but the marketing manager will work closely with our graphic designer and editorial teams to produce campaign materials.
About Us
Letterform Archive is a nonprofit center for inspiration, education, and community. We offer hands-on access to a curated collection of over 60,000 items related to lettering, typography, calligraphy, and graphic design. Every year, we welcome thousands of visitors from across the world, including students, practitioners, and design admirers from every creative background.
In addition to hosting visits and public events, the Archive serves a global community through social media, an online archive featuring state-of-the-art photography, and a book program that draws from the collection as well as publishing new work from its contributors. We offer courses and workshops in type design, calligraphy, and typography. We also curate exhibitions of our holdings and organize lectures by visiting artists and designers.
As a close-knit team of typophiles, lettering lovers, graphic design fans, and book arts enthusiasts, everyone at the Archive — regardless of role — helps in some way to promote the collection, offering tours, assisting at events, or engaging with the design community at large.
Responsibilities
- Identify and define marketing needs for all programs in collaboration with the relevant teams (for example, Development, Collections, Curatorial, Editorial, Education, Programming, or Publishing).
- Plan and implement marketing campaigns including goal setting, channel selection, budgeting, and manage content development.
- Establish the Archive’s overall strategic marketing plan in collaboration with the Director of Development & Operations and the Executive Director.
- Maintain an org-wide marketing calendar to ensure each program or initiative is properly promoted and to prevent campaigns from competing for public attention.
- Collaborate with the Editorial team to segment and target our audience, manage the editorial calendar (including organic social media), and plan and produce newsletters.
- Work with the Graphic Designer and Social Media Associate to create and maintain a robust library of marketing, PR, and advertising assets.
- Plan, target, and purchase social, web, and print advertising; collaborate with Editorial team to develop advertising creative.
- Identify publicity opportunities and work with the Archive’s PR firm to secure coverage; respond to press requests in collaboration with the Editorial team.
- Manage marketing projects for Kickstarter campaigns in collaboration with the Publishing team.
- Collaborate with all teams to collect stories and statistics about the Archive’s impact.
- Other duties as assigned.
Physical Requirements
The Marketing Manager will regularly be required to perform desk-based computer tasks, including reading a computer screen for long periods of time, typing, and making phone calls.
The Archive will provide reasonable accommodations to an employee with a disability who requires accommodations to perform the essential functions of their job.
Qualifications
We recognize that candidates will have varying career paths and no single candidate will match the qualifications for this role perfectly. Ideally, candidates will have most of the following on their resume:
- 4+ years of experience in marketing, specifically in planning campaigns and targeting ads for social media and Google
- Bachelor’s degree including marketing or communications coursework or equivalent work experience
- Proficiency with HTML, CSS, and a CMS platform like WordPress
- Strong project management experience
- Excellent written and oral communication skills
- Exceptional organizational and time management skills
- Detail oriented
Ideal Characteristics
We value candidates whose skills and lived experience have prepared them to understand and uphold our core values of collaboration, hospitality, creativity, humility, and accessibility. The ideal candidate is also:
- Curious and eager to learn
- Excited to collaborate with various Archive team members, across departments and across experience levels
- Proactive, able to spot problems early, and willing to tackle a wide variety of projects
- Flexible and comfortable in a rapidly changing environment
- Friendly, welcoming, patient, and service-oriented
- Passion for or expertise in an area related to our collections (e.g., type, graphic design, book history, etc.)
The Archive does not discriminate in employment or in offering services and programs on the basis of an individual’s socioeconomic class; race; color; religion; creed; ancestry; national origin; age; height; weight; hairstyle; sex; gender identity and/or expression; sexual orientation; marital status; sensory, mental, or physical disability; the use of a trained guide dog or service animal by a person with a disability; medical condition (cancer- or genetic-related); AIDS or AIDS-related condition; family and medical care leave; pregnancy disability leave; veteran status; the intersection of any of these; or on any other bases prohibited by law.
Belonging, Dignity, & Justice
Letterform Archive believes strongly in building a workplace that provides for everyone to reach their full potential and thrive as both workers and people.
To help achieve that goal, the Archive seeks to build a culture where:
- our team members have a sense of belonging by feeling physically, emotionally and psychologically safe;
- the inherent dignity of each person is upheld; and
- our policies are rooted in justice by being restorative in nature and practice.
Belonging, dignity, and justice also means centering the voices and experiences of marginalized people and we encourage all qualified candidates to apply, including: women; Black, Indigenous, and people of color; folks who are trans or nonbinary; people who are queer, lesbian, gay, or bisexual; Autistic and neurodivergent people; folks with visible or invisible disabilities; anyone from another historically marginalized group or anyone at the intersection of these groups.
Location
This position is based out of Letterform Archive’s offices in San Francisco, California.
Because of the coronavirus pandemic, however, this position may be required to work from home several days per week until it is safe for our team to return to the office full time.
Compensation
This is a full-time, exempt position. The starting salary is between $60,000 and $75,000 per year depending on experience and qualifications.
Benefits
Letterform Archive offers a competitive benefits package including:
- Medical, dental, and vision insurance with subsidized dependent coverage
- Three weeks of Paid Time Off each year
- 10 paid holidays each year
- Sick leave
- Flexible Spending Account (FSA)
- 401(k) retirement plan
- Pre-tax commuter benefit
- Annual professional development budget
- Waived access to Archive workshops
- Complimentary Archive membership
You will be surrounded by — and able to interact with — beautiful, meaningful materials from the Archive’s collection, as well as a diverse and dynamic community of those who love letters and design. Your colleagues will be 14 people who are passionate about the organization and eager to share their enthusiasm through their work.
How to Apply
Please apply by submitting a résumé and cover letter explaining your interest in this position at letterformarchive.org/careers by Sunday, June 13, 2021.
You may address your cover letter to the “hiring committee” and it should be no more than one page. The most effective cover letters explain your interest in the Archive and this position, and make clear how your qualifications match this role’s responsibilities.
Letterform Archive is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying or have questions about accommodation during the hiring process, please email hr@letterformarchive.org.
