With support from the California Arts Council, Dance Film SF will engage a professional consultant to complete a website assessment and to build tools for data collection and analysis. These new tools will enable Dance Film SF to improve its online marketing strategies, better engage audiences, and increase ticket revenue. The consultant will coach Dance Film SF staff in launching these data collection and optimization techniques around the 2020 San Francisco Dance Film Festival.
Dance Film SF (DFSF) and its core programs — the San Francisco Dance Film Festival (SFDFF) and its Co-Laboratory program (Co-Lab) — have established San Francisco as a center for dance film production and presentations. DFSF is the only Northern California platform providing both of these comprehensive services, and DFSF is a national resource for audiences and artists.
In 2010, dancer/filmmaker Greta Schoenberg established SFDFF to give the Bay Area a platform for the presentation and development of dance-based films. Now in its 14th year, SFDFF has become an internationally-recognized event that features 100+ dance films, including world premieres, U.S. premieres, west coast premieres, foreign films and Bay Area films. Festival programs include dance filmmaker forums, live dance performances, a gallery exhibition of experimental films, panel discussions, and the Co-Lab program.
In 2013, DFSF created the Co-Lab program to commission and produce new dance films. The Bay Area has renowned film and dance communities; however, SFDFF was receiving few local film submissions. In recognition of this need, DFSF created Co-Lab to pair local filmmakers and choreographers together to create new dance films. Co-Lab provides each team with the space, time and resources for creation, rehearsal, production and post-production. The final films premiere at SFDFF. Bay Area film submissions to SFDFF have nearly quintupled since the Co-Lab program’s launch.

