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Levitt LA’s mission is to build community through music for all Angelenos. Access is a key value and is at the forefront of our efforts. The Board and Staff of Levitt LA welcomes and encourages all people, from all walks of life, to apply for a job, internship, volunteer, artistic, and vendor opportunities within the organization. Other places may feel closed to you, Levitt LA is open; we recognize the value in diverse lived experiences and varied work experience. We value different points of view. As a nonprofit arts organization, we are nimble and accomplish a great deal with the resources available. Although we may not be able to hire/train/promote everyone who wants to be involved with Levitt LA, we promise to equally and equitably consider your request for participation.
Levitt Pavilion Los Angeles (Levitt LA)
Director of Communications & Marketing (bilingual English & Spanish)
Full-Time, Exempt, Reports to Executive Director
Position Summary
The Levitt LA Director of Communications & Marketing (Director) leads all communications with Levitt LA’s audience and supporters. The Director plays a key role in strengthening Levitt LA’s presence in the Los Angeles music industry, surrounding communities, and audience development. With guidance from the Executive Director, and in collaboration with staff, the Director shapes Levitt LA’s marketing and promotion strategies, and implements a broad spectrum of Levitt LA’s communications to advance the organization’s mission, including elevating Levitt LA’s brand, individual donor and sponsorship communications, and social media.
As a member of the Levitt LA team, the Director provides on-site support throughout the summer concert season and is expected to attend every concert of the series, Thursday through Sunday evenings, June through early September. In addition, the Director engages with audiences in a variety of off-season community outreach events with the Director of Community Engagement & Partnerships and ten pop-up concerts throughout the city, locations and partners TBD.
Working with Levitt LA means being part of a very collaborative and dedicated team who are passionate about music, art, culture, the MacArthur Park/Westlake community, and Los Angeles overall. We value a ‘can-do’ attitude, a positive spirit, emotional intelligence, a ‘start-up’ culture work ethic, anti-racism, equity, diversity and inclusion.
Responsibilities and Duties
· Develops a vision and voice for Levitt LA’s brand with passion while tending to the daily administrative details that are critical to organizational success
· Creates and tracks an annual marketing plan and budget, allocating funds to advertising, printing, labor, etc.
· Maintains tracking of Levitt LA’s communication efforts and the effectiveness of various marketing strategies; provide regular reports to organizational leadership
· Creates bi-lingual (Spanish and English) communications such as eblasts, social media posts, fundraising letters, event invitations, sponsorship decks, project descriptions, etc.
· Designs basic invitations, postcards, eblasts, and other marketing materials
· Translates and proofs all copy in English and Spanish
· Implements day-to-day social media activation and eblasts to advance Levitt LA’s communication strategy and shapes the organization’s voice
· Creates an advertisement strategy and allocates advertisement funds per media outlets
· Maintains the Levitt LA website and oversees future website redesign
· Supervises interns and consultants with guidance and support from the Levitt LA Executive Director
· Works with a graphic design contractor to create season brochure, advertisements, and other materials
· Oversees PR contractor to execute press releases and coordinates press outreach
· Provides support for the Levitt LA Board meetings, including preparing meeting handouts and resource materials
· Provides support to the Executive Director by creating and designing communication and appreciation for Levitt LA’s individual donors and Board members
· Acts as a Levitt LA brand ambassador and attends community outreach events with Director of Community Engagement & Partnerships
· As schedule permits all Levitt LA team members may participate in community meetings, conferences, events and activities year-round that elevate visibility for Levitt LA and help advance its mission, including fundraising, volunteer recruitment, and community engagement.
· Retain comprehensive knowledge of trends, emerging platforms, and new technologies in the digital marketing space
· Other duties may be assigned as needed.
Skills & Experience
· Exceptional writing skills in English and Spanish, fastidious with details and exceptional proof-reading skills
· 5+ Years’ experience in communications strategy for the performing arts and/or music industry highly preferred, or similar field and a demonstrated ability to create compelling communications across multiple platforms
· Content strategy, content creation and social media management for the performing arts or similar field
· Experience with Digital/Radio/TV Buy Ads
· Experience with Digital Marketing Analysis in live events including Direct to Consumer platforms, Customer Journey Analysis, A/B Testing, CX Customer Experience, PR measurements, Facebook Business Manager, and Google Analytics, preferred but not required
· Competent with donor management systems and CRM software, MailChimp, and Microsoft Office
· Basic graphic design skills to create simple invitations, social media posts, eblasts, and ads
· Advanced knowledge and demonstrated success of utilizing social media platforms and their communities and how to optimize performance across activations
· Excellent time management skills to plan and execute several projects simultaneously with the ability to meet deadlines and manage designers, interns, and staff effectively
· Thrives in a high-performing, small nonprofit organization, with an understanding of its opportunities and limitations
· Personable, energetic, passionate, and knowledgeable about music, arts, culture, and Los Angeles
· Excellent interpersonal skills to communicate effectively with donors, Board members, community partners, audience members, and all Levitt LA stakeholders
· Ability to navigate cultural complexities and a willingness to incorporate a variety of perspectives from Levitt LA’s diverse stakeholders, artists, and partners
· Eagerness to partake in Equity, Diversity, and Inclusion practices and training
· Experience and connections with influencers and brand ambassadors that would be in alignment with Levitt LA mission/vision and strategies, preferred but not required
· Established relationships with media outlets and press members, preferred but not required
· Established relationships with key members of the philanthropic community and appropriate community organizations, preferred but not required
· Able to lift 30 lbs
· Must have reliable automobile for local travel
· The health and safety of Levitt LA staff is paramount and COVID-19 safety measures are in place and must be adhered to. All staff are required to be triple vaccinated.
Compensation
This is an exempt position. The salary is $75,000 – $85,000 based on experience. Medical insurance, 401K and a robust vacation and PTO package included. Mileage and cell phone reimbursement offered.
Location
Levitt Pavilion is located in MacArthur Park with offices in the Echo Park area. Due to COVID-19 precautions, Director will be required to work from home with occasional meetings in the office, and will be expected to be on site for all live in-person concerts, pop-up concerts, and community engagement events.
Hiring Timeline
Applications may be submitted until position is filled. Anticipated start date of March 1, 2022.
To Apply
Please email a cover letter, resume, and five writing samples in English and/or Spanish to search@levittlosangeles.org. Examples must include one project description or press release, and additionally could include grant applications, letters to stakeholders, invitations, social media posts, articles, etc. Please include in the subject line “YOUR NAME – Director of Communications & Marketing
About Levitt LA
The mission of Levitt LA is to make live music accessible to all, creating stronger and more connected communities while celebrating the diversity of our city and beyond. Every summer, FREE concerts are presented at the Levitt Pavilion, featuring acclaimed, emerging talent to seasoned, award-winning performers in a broad range of music genres. Each summer, over 60,000 people of all ages and backgrounds gather on the lawn in historic MacArthur Park to enjoy free live music under the stars. Programming is designed to appeal to all tastes, attracting people from all walks of life to come together for a shared evening of great music. As music fills the park, so do families, friends, and Angelenos from throughout the city. Since 2007, over 500,000 people have gathered in MacArthur Park to enjoy the free concerts, cultural celebrations and all-ages atmosphere offered at the Levitt Pavilion!
An Equal Opportunity Employer It is the policy of Levitt LA to provide all persons with equal employment opportunities without regard to race, color, religion, sex, gender identity or expression, national origin, disability, age, veteran or marital status or any other characteristic protected by federal, state, or local law.