This report addressed the following questions among others:
- What factors affected audience-development efforts from 1992 to 1998 in the four
cities across the performing arts in all disciplines and types of institutions? - What influences have had an impact on the growth or lack of growth in audiences?
- What are the other changes in the marketplace — such as other leisure time use,
increased complexity of community and drive time to events — that have affected
audience development over the decade?
