Arts Jobs - DetailMarketing Community Relations Manager
SCU Presents Santa Clara University
Santa Clara, CA
Marketing Community Relations Manger
Position Number: 121903
Department: SCU Presents
Reports to: Director, SCU Presents
A. POSITION PURPOSE
The Marketing Community Relations Manager provides marketing management, revenue generation, and program oversight. Develop a strategic marketing plan to expand the arts reach of the University into the University and Silicon Valley. To develop, implement and evaluate marketing strategies to meet or exceed the SCU. Presents - revenue and attendance goals, and to play a key role in planning and executing 1) Revenue generating marketing plans, including, those for season and single ticket campaigns and ancillary sales 2) Public and media relations and 3) Coordinate Front of House Operations 4) Fundraising
B. ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Functional Area
- In charge of generating growth in audience development by targeting the correct customer base with a variety of marketing techniques. This includes planning, executing marketing campaigns, recommending appropriate sales and marketing channels, overseeing and implementing creative components, including graphic design, and guiding the research and analysis of market data.
- Develop and implement a marketing strategy for SCU•Presents concerts, shows, programs, activities, classes, events, exhibits and operations to the community.
- Collaborate with the Director on the continued strategic development of the brand through ensuring a consistent and coherent approach across all media.
- Work to increase visibility, attendance and generate revenue by developing and implementing strategic communications and marketing practices to targeted audiences.
- Develop with the Director and implement a marketing plan for season subscriptions, single tickets and audience development.
- Develop strategies and manage logistics for direct mail, advertising and online campaigns.
- Manage marketing project budgets and schedules.
- Generate ticket sales revenue and meet or exceed projections.
- Develop contracts for advertising and vendor services.
- Collaborate, develop and secure media sponsors, advertising, promotions and partnerships.
- Write and edit copy for marketing collateral, advertising, newsletter, e-blasts and Web site. Basic graphic design ability a plus.
- Develop and implement the production of marketing materials in conjunction internal stakeholders and outside vendors.
- Develop and implement direct mail and email campaigns including managing list requisitions and trades.
- Analyze and report on campaigns, evaluating response rates and ROI to make recommendations of how to maximize net revenue.
- Recommend data and technology-driven marketing and CRM strategies.
- Manage staff and students on marketing projects.
- Oversee marketing database, archives and departmental retrieval systems.
- Utilize excellent customer service skills to establish and maintain effective working relationships with University employees and students, and all members of the general public.
2. Functional Area
- Work with a creative team of graphic artists and photographers, to develop and implement marketing collateral materials.
- Develop and maintain e-marketing campaign, including email marketing and develop, maintain and regularly update the SCU•Presents website.
3. Functional Area
- Front of House Operations
- Hire, train and supervise the Patrons Services Coordinator
- Oversee the general operation, through the Patrons Services Coordinator, the Front of House, including, Box Office, House Management and Concessions.
4. Functional Area
- Public/ Media Relations
- Develop and implement public and media relation campaigns to increase visibility of the arts. Work with the Office of Marketing Communication.
- Develop marketing strategies to increase media coverage including the generation of media events, news releases, and public service announcements.
- Oversee the planning, implementation and evaluation of all publicity campaigns.
5. Functional Area
- Assist the Director in development efforts.
- Assist with special fundraising events.
- Other duties as assigned.
C. PROVIDES WORK DIRECTION
- Patron Services Coordinator, Office Assistants
D. GENERAL GUIDELINES
- ecommends initiatives and implements changes to improve quality and services.
- Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices.
- Maintains contact with customers and solicits feedback for improved services.
- Maximizes productivity through use of appropriate tools; planned training and performance initiatives.
- Researches and develops resources that create timely and efficient workflow.
- Prepares progress reports; informs supervisor of project status; and deviation from goals. Ensures completeness, accuracy and timeliness of all operational functions.
- Prepares and submits reports as requested and required.
- Develops and implements guidelines to support the functions of the unit.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
- Primarily Marketing, with additional knowledge of Public Relations, Graphic Design, Social Media, Web Site Management. Experience and/or interest in the arts.
- Strong interpersonal, organizational, creative problem-solving skills
- Professional, service-oriented demeanor.
- Exceptional written and verbal communications skills; experience writing copy for print, online and broadcast channels.
- Successful development and implementation of direct marketing campaigns required.
- Database management experience, preferably with Vendini or another database.
- Experienced at media buying.
- Working knowledge of print production, graphic design with Adobe Creative Suite.
- Proficiency with Microsoft Office Suite; some HTML, Adobe Creative Suite a plus.
- Strong organizational skills and ability to juggle multiple projects successfully.
- Ability to think strategically, prioritize effectively, exceed revenue goals, meet deadlines, accurately process information and budget efficiently.
- Ability to work both independently and collaboratively.
- Must work well in fast-paced, dynamic work environment.
- Appreciation for and understanding of the principles of a Jesuit education.
- Bachelor’s degree required, preferably Marketing, Communications, or related field, preferably with arts experience/interest.
5. Years of Experience
- Minimum 5 + years of marketing experience, preferably in an arts or arts related setting.
F. PHYSICAL DEMANDS
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
- Considerable time is spent at a desk using a computer terminal.
- May be required to travel to other buildings on the campus.
- May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
- May be required to occasionally travel to outside customers, venders or suppliers.
G. WORK ENVIRONMENT
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
- Typical office environment.
- Mostly indoor office environment with windows.
- Offices with equipment noise and music from the music department.
- Offices with frequent interruptions.
- As with all performing arts, availability on some evenings and weekends.